How we check traffic quality
Two things decide whether a click is worth paying for: whether a real person made it, and whether the seller’s people respond. We check the first on every click and measure the second ourselves.
On every click
Before a click can reach your page, we filter out these. No order can switch it off, and a filtered click is never charged.
- Bots and crawlers
- Headless browsers
- Visitors without JavaScript
- Data-centre IPs
- Proxies and Tor
- VPNs
- Timezone mismatches: the device says one place, the IP another
- High-risk IPs by a third-party score
- Browsers that misreport their engine or device
Home internet and mobile networks often share one IP address between many people, which some checks mistake for a proxy. A visitor on a home or mobile connection counts as a real visitor unless the IP is high-risk; data-centre and business proxies, VPNs and Tor are always filtered.
One person, once, by default
An order for 10,000 clicks gets 10,000 different people; a repeat is sent elsewhere and not charged. An order can widen that to all your orders, or allow up to a set number of clicks per visitor.
Before a seller sells
Every new stream is tested on our own pages before it can sell a single click. We count the opt-ins, so the result is ours, not the seller’s.
- Test clicks
200
Counted clicks from the US, Canada, UK, Australia or New Zealand. Filtered and repeat visitors do not count.
- To go live
Finish the test
No opt-in minimum. The opt-in we measure becomes the seller's first level, shown to every buyer.
- Live
10 minutes after the last test click
Opt-ins arrive a little after the click, so we wait for them before the first levels are set.
While a seller sells
About 5% of a live stream’s clean Tier-1 clicks keep going to our own pages, only while a buyer would have bought them. There we count opt-ins (once per person per 24 hours), engagement (guide opens, follow-up clicks and replies) and sales, and score the IPs. That keeps four levels current for every seller.
Opt-in, engagement, sales and IP quality
Each shown as High, Medium or Low, or New while there is not enough data yet.
How opt-in is rated
While the network is young, opt-in uses fixed marks: High at 40%+, Medium 25% to 40%, Low under 25%. Later it compares with the network, like engagement and sales.
Levels move
They follow a rolling window of the seller’s recent clicks, so they show how the traffic is now.
Bad IPs slow a stream down
A stream whose bad-IP share rises above 8% is slowed down until it clears.
What you control
A floor on any level
An order may ask for Medium or better, or High, on opt-in, engagement or sales; streams below it are not matched. IP quality is checked on each visitor's own IP.
Who sends traffic
Buy from every seller, or only from a list you pick.
One tap to block
One tap on any click blocks that seller from all your orders.
What we do not promise
Levels describe a seller’s recent traffic on our pages, not the results on yours. Buyers see levels, never the underlying rates. Delivered clicks are final, except invalid traffic we remove, which is credited back; see all sales final.